Leads go cold while you sleep
Your firm spends $200–$800 per lead on advertising, then takes 24–48 hours to respond. By then, the prospect has called three other firms. 30–40% of daily inquiries come in after hours and get no response until morning.
Ladder Systems brings in new leads through Google, SEO and social media, then builds an AI-powered intake system that answers every one of them in minutes, so more of the people looking for a lawyer become your clients.
What changes when you work with us
| Today | With Ladder | |
|---|---|---|
| Lead response time | 24–48 hrs | < 2 min |
| Lead-to-consultation rate | 30% | 42%+ |
| After-hours inquiries answered | 0% | 100% |
| Google Business Profile | Incomplete | Optimized |
| Social media posting | Sporadic | 3× a week |
Your firm spends $200–$800 per lead on advertising, then takes 24–48 hours to respond. By then, the prospect has called three other firms. 30–40% of daily inquiries come in after hours and get no response until morning.
When someone needs a lawyer, they search Google and check reviews. Firms with a complete Google Business Profile, steady reviews and strong practice-area pages show up first. If that isn't you, the call goes to a competitor before you ever knew it existed.
Prospects check you out before they ever call. A page that hasn't posted in months makes a firm look inactive, while consistent, helpful content builds trust before the first conversation. Most attorneys simply don't have time to keep it going.
These aren't technology problems. They're visibility and follow-up problems, and every one of them has a direct, measurable fix. That's what we build.
Sources: Hennessey Digital 2025 Lead Form Response Time Study (1,333 US firms); Clio Legal Trends Report 2024.
Marketing brings the leads in. The intake system makes sure none of them slip away. Start with intake, or combine all three into one full-stack growth system.
We build an end-to-end AI intake system that responds to every lead in under 2 minutes, 24 hours a day, 7 days a week. Your competitors stop answering at 5pm. You don't.
A 7pm inquiry, before and after
We put your firm in front of people who are already searching for a lawyer: a fully optimized Google Business Profile, a steady stream of reviews, and website pages built to rank for your practice areas in your city.
A Google search, before and after
We keep your firm visible and credible on social media with consistent, helpful content: written for you, approved by you and posted on schedule. Prospects get to know your firm before they ever pick up the phone.
A typical month of content
We handle every technical detail. Your team shows up to training and uses the system. That's it.
We spend a week auditing how your firm handles new inquiries today and how you show up on Google and social media, and pinpoint exactly where leads are being lost.
We build your intake system, optimize your Google presence and plan your first month of content, then test everything end to end before launch.
A live walkthrough with your team, followed by a two-week run alongside your existing process so nothing feels abrupt.
Monthly reporting on leads, response times and consultations booked, continuous improvement, and direct access to us.
Every package is quoted after your free audit, based on your firm's size, practice areas and market. Any ad budget is paid directly to Google or Meta and never marked up, and we never take a percentage of your fees.
Stop losing leads. Book more consultations.
Best for firms that already get steady inquiries but can't answer all of them.
What's included
More leads in. Every one answered.
Best for firms that want more calls from people searching locally.
Everything in Tier 1, plus
Intake, Google and social, fully managed.
Best for firms ready to grow and wanting one partner for all of it.
Everything in Tiers 1 and 2, plus
Our intake and marketing are designed around how law firms operate, not adapted from generic business templates. We understand how people search for a lawyer, what they need to hear before they book, and the advertising rules your firm has to follow.
High lead volume and high case values. Every missed call is expensive, and fast follow-up protects every dollar you spend on advertising.
Sensitive intake and emotionally high-stakes clients who reach out at night and expect a fast, professional response.
Clients take their time to decide. Strong Google reviews, helpful content and organized follow-up turn interest into booked consultations.
Time-sensitive intake where response speed is critical. Prospects who don't hear back within an hour often call the next firm on the list.
Inquiries arrive around the clock and across time zones. Instant replies and multilingual follow-up keep your firm in the conversation.
Screening matters. Quick qualifying questions sort strong cases from the rest, and educational content reaches workers searching for answers.
Ladder Systems is a boutique intake and marketing agency based in Anna Maria Island, Florida, specializing in law firms. We bring in leads through Google, SEO and social media, and build the intake system that makes sure every one of them gets answered.
We keep our client roster selective by design, so every firm we work with gets our direct attention from day one, not a junior rep or a ticket queue.
Every intake flow, campaign and post is built for legal practices and follows bar advertising rules.
You work directly with the people building your system. Your results are our only priority.
Every month you see leads, response times and consultations booked, and where we're going next.
In 30 minutes we'll show you exactly where your firm is losing leads and how you show up on Google and social media, before you commit to anything. No pitch and no pressure.
Schedule Your Free AuditWe keep our client roster selective, so every conversation starts with making sure it's the right match. Fill out the form and we'll respond within one business day to schedule your free 30-minute audit.